Links
Links can help users navigate content. Include links when they support user journeys and for search engine optimisation. Write link text that is accurate and accessible.
Link to something only if it helps meet the user’s need
Links (hyperlinks) are words or images that users can click to go to other content.
Links help people navigate digital services or products. But they can also reduce readability and increase cognitive load. For this reason, use them only when they support a user need.
Links are also important for search engine optimisation. Search engines use links to: